On This Day, May 25

On May 25, 1977, Memorial Day weekend opens with an intergalactic bang as the first of George Lucas’ blockbuster Star Wars movies hits American theaters. The incredible success of Star Wars–it received seven Oscars, and earned $461 million in U.S. ticket sales and a gross of close to $800 million worldwide–began with an extensive, coordinated marketing push by Lucas and his studio, 20th Century Fox, months before the movie’s release date. “It wasn’t like a movie opening,” actress Carrie Fisher, who played rebel leader Princess Leia, later told Time magazine. “It was like an earthquake.” Beginning with–in Fisher’s words–“a new order of geeks, enthusiastic young people with sleeping bags,” the anticipation of a revolutionary movie-watching experience spread like wildfire, causing long lines in front of movie theaters across the country and around the world. Find Star Wars in a library not so far, far away,  on the planet hoopla. You may have to engage your OverDrive  (Avalon or Consortium) to get the much needed information to the Rebel Alliance. While on hoopla, stop by the inter-galactic bar called Freegal to hear music from Star Wars. The Force is strong at the library.

Leave a Reply